Friday, March 22, 2013

Malorie Urbanovitch F/W 2013

 Hair:  Mousy Brown's Salon  
Makeup:  Nickol Walkemeyer
shoes: Gravity Pope

This past Wednesday night I was lucky enough to view local designer Malorie Urbanovitch's Fall/Winter 2013 Ready-to-Wear collection at Startup Edmonton downtown. This hot-ticket, sold-out fashion show was produced and executed perfectly by Mode Models. The gorgeous venue and cool atmosphere honestly made me feel like I was at an event in New York, watching the fashionable crowd mingling with industry professionals while sipping champagne and then "oooh-ing" and "ahh-ing" over Malorie's creations, which were nothing short of AMAZING! I adored this collection which was full of her signature colors - blacks, creams, dark blues, seafoam greens and burnt oranges. My favorite pieces were the beautiful, soft separates made of wool and unfortunately I was too busy drooling over them to get more than a couple of photos but I did get a snapshot of my favorite design which was the last pic, in white. So beautiful!

After winning the Mercedes-Benz Startup semi-finals in Edmonton and then competing in the finals in Toronto at World MasterCard Fashion Week last fall, Malorie's star continues to rise and I'm excited to see her brand expand and succeed internationally. Congratulations to Malorie and to the Mode team on a very successful show!

Here are some photos I took later in the evening:

My good friend Janis & I

L-R: Fashion Magazine's Caroline Gault and Blogger Sandy Joe Karpetz
Rowena Cui from Planit Sound and The Edmonton Journal's Amanda Ash

L-R: Malorie Urbanovitch and Jessica Clark
Edmonton Designers Derek Jagodzinsky and Nicole Campre

 photo cred: Matthew Vin

Jessica Liu, Hailey Poole and Camielle Best from Mode Models, all wearing Malorie Urbanovitch

Such a great night!


JennaStevie said...

Great shots, it looked like an amazing show! I wanted to go but i had tickets to the oilers that night. I want every single thing, and I'm so happy the show sold out, thats awesome!!!

Sofia Donatelli said...

Love the looks on your post.

If you get a sec, check out my latest post 'Wrapped in Black and White'.

Have a great weekend.


Marta Cermeño said...

It look you had a great time!!
Have a nice day x

Erika @ ~TiptoeButterfly~ said...

VERY cool!

Courtney Erin said...

I was so hoping to make it to this but got hit with a pile of grading, a head cold from hell, and a work retreat to Red Deer. It was like the perfect crap storm. But it looks like you had a great time and the collection was amazing.

Courtney ~

Adam said...


Closet Fashionista said...

Ooh what a fun collection, very wearable :)
And I'm loving your look

Bri said...

I like the minimalism of these looks!

J. said...

What a nice collection. Love the long lines, and comfortable look. Great pictures Marie! Looked like a great event.
:) J.

Jill said...

so many well dressed ladies in one place!

Anonymous said...

Just gonna say it... YOU are the prettiest "model" in the bunch and I love your outfit and those adorable boots!!! Love how you always have some adventure up your sleeve. xo

Penny and Polaroids said...

I love these looks!


love the collection a lot!! and all of the guests are so cool!

Cee said...

This is my first introduction to Malorie Urbanovitch and I have to say, I'm in love with her collection! The simple, minimalist lines and classic colours are gorgeous. It looks like the show had an amazing vibe, too - wish I could have been there to join the fun!

Marie a la Mode said...

Debby: You are so sweet! Thank you.

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